Marketing Elective Questions only 15. When asking yourself, “What are the driving forces that will make my business a success?” you must specifically relate your answer to 16. Which of the following defines the objective of studying the demographics and psycho-graphics of the desired niche segment? 17. When focusing on your market research, where can you go to figure out what customers are looking for? 18. Which of the following tools are recommended for a comprehensive situational analysis of a niche segment? 19. Real Estate Niche Marketing begins where? 20. Adjustments for differences between comparables and the site should be made to: 21. If there is a plentiful supply and low demand, then prices tend to: 22. More weight should be given to comparable properties which: 23. Market conditions would include the following: 24. Employment, inflation and the stock and bond market are examples of: 25. What does the 80-20 rule signify in business? 26. Which of the following is NOT a management tool for success? 27. The National Association of REALTORS dedicates an entire section of their website to 28. Which of the following tools do NOT offer project management capabilities? 29. What does the term “collaborative vendor management” mean? 30. When solving a problem or preparing for change, a view is simply a different angle to consider. What are the four viewpoints to consider when forming your business strategy? 1. An aspect that would affect value would be: 2. Adjustments to the comparables should be used: 3. An appraiser typically uses _____________properties with the sales comparison approach to arrive at a value. 4. Fair Market Value is important when: 5. The income approach to value typically uses a ___________rate. 6. Which are examples of a loan type? 7. When a seller offers financing to the buyer, this is known as a/an: 8. When money is easier to obtain: 9. A buyer who did not have enough money for a down payment might desire a: 10. If interest rates are lowered: 11. Niche Marketing is primarily about 12. How is Niche Marketing defined? 13. Which question is NOT important to ask yourself while creating your Niche Marketing Plan? 14. What criteria are offered by the Small Business Association to help define your ideal outcome through strategic thinking?
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a. Qualitative factors, such as results or experience.
b. Empowerment and alignment.
c. Your company’s vision and mission.
d. All of the answers shown
a. What need will the product satisfy?
b. Does this service warrant a worthwhile price?
c. What channels of advertising do I use to reach to my target segment?
d. All of the answers shown
a. Jupiter Research
b. Google Trends
c. eBay Pulse
d. All of the answers shown
a. The 5C’s
b. Internet keyword search
c. Speaking to a few peers
d. None of the answers shown
a. Facebook.com
b. REALTOR.com
c. Print Advertising
d. With your website
a. The comparable
b. The site
c. Both the site and the comparable
d. Adjustments are not allowed
a. Rise
b. Fall
c. Usually stay the same
d. None of the answers shown
a. Have recent sales
b. Have obtained the same loan to purchase the property
c. Have used the same structural inspector for the property
d. Have used the same title company
a. The availability of money
b. General state of the economy
c. Competition
d. All of the answers shown
a. General state of the economy
b. The secondary market
c. Doctrine of Laches
d. None of the answers shown
a. Only a few things are responsible for the vast amount of your productivity and results in business
b. 20% of your revenue will come from 80% of your clients
c. 80% of your cost items will contribute to 20% of your expenses
d. 80% of your sales staff will contribute 20% of the sales
a. Systems
b. Print Advertising
c. Database
d. Vendor Relationships
a. technology tools for realtors.
b. social media tips.
c. time management.
d. the 80/20 rule of business.
a. Google
b. Top Producer (Real Estate Transaction Management Center)
c. Facebook
d. Solve360
a. Regularly communicating with vendors keeps them engaged in servicing your business
b. You should be able to trust them with confidential business information
c. Never penalize vendors for failure to meet the standards of the agreement
d. All of the answers shown
a. Environmental, Marketplace, Project and Measurement
b. Environmental, Marketplace, Focus and Motivation
c. Environmental, Observation, Focus, Motivation and Ideal Outcome
d. There are only two viewpoints: formulation and implementation.
a. All of the answers shown
b. Location
c. Number of bedrooms
d. Size
a. Never
b. For each comparable that has differences from the site
c. Only comparable with different square footage
d. Only when the comparable has a yard created by a landscape architect
a. Only sold
b. Only sold and pending sale
c. Only active listed
d. Only expired listed
a. The property is tied up in an estate
b. When eminent domain is being exercised by the government
c. When the property is involved in a divorce settlement
d. All of the answers shown
a. Tax
b. Capitalization
c. Federal Reserve
d. Fee simple
a. ARM
b. FHA, VA
c. Conventional
d. All of the answers shown
a. Jumbo Loan
b. Conventional Loan
c. Purchase Money Mortgage
d. ARM Mortgage
a. There are usually more buyers in the market place to buy a home
b. Prices usually fall
c. There is usually higher unemployment
d. None of the answers shown
a. Purchase Money Mortgage
b. An FHA Loan
c. A conventional loan
d. An interest only loan
a. A buyer can qualify for a more expensive home
b. A buyer would always qualify for a less expensive home
c. Interest rate never effect the buyer’s qualification
d. A buyer must purchase a government loan
a. money
b. competition
c. focus
d. Mass Marketing
a. Focuses on a wide variety of products to a wide audience with the broadest message intended to reach the largest number of people possible
b. Concentrating all marketing efforts on a small, but specific and well defined segment of business
c. An attempt to appeal to an entire market with one basic marketing strategy utilizing mass distribution and mass media
d. Concentrating all marketing efforts on a large segment of business
a. Where do most of your clients come from and who are they?
b. What part of your business do you most enjoy?
c. What sort of real estate product do you find yourself selling most?
d. How can I focus on a wide variety of products to a wide audience?
a. Observation, Views, Media Influence, Driving Forces and Focus
b. Organization, Observation, Views, Driving Forces and Ideal Position
c. Observation, Organization, Views, Driving Forces and Motivation
d. Environmental, Marketplace, Project and Measurement